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The Advantage of Video to Businesses and Corporations

Video is Powerful

Nothing beats video as a sleek and powerful communications tool. But it can also be a terrible distraction if poorly produced.

TotalView Media can help you produce a powerful and professional video, one with style, intelligence and the irresistible charm that comes from having your customers speaking eagerly to anyone who will listen about how much better their lives have been made because of you.

Our knowledge of your market and the way we work with your customers on-camera only multiplies its effectiveness. The i~Video truly delivers on the promise of the power of video. Read on to discover more great ways that video will impact your bottom line sales.

Video Offers Great Control

Pre-planning the script, the interactivity, the imagry and sound affords you a measure of control that would be impossible in a live setting without the video to complement your face-to-face encounters. This control extends to your prospects. It allows busy professionals to navigate to their areas of highest interest.

And, it points up the true purpose of a properly produced video—to provide a smooth transition from the end of the video to the next step in the sales cycle.

Video Promotes Understanding

Video imparts instantaneous understanding of your subject. A moving picture can convey a world of meaning in just a few seconds. And video lets your customer get more involved with the product, increasing your chances of a sale. The interactivity promotes understanding in prospects who need more physical involvement in order to “get” your message.

Video Makes the Invisible Visible

You don’t need to weary the imaginations of your prospects. Video has the ability to show hidden or difficult-to-explain processes like X-Ray imaging or other internal machine functions.

Video Leverages Your Demonstrations

It gives you the power of a huge machine demonstration in the palm of your hand. You can’t wheel a 747 into a customer’s office, but you can still show one in action.

Video Brings Your Prospect Home

It’s always a good idea to have your customers come to your place of business. It’s been said that this is one of the best ways to give you a good chance at closing a sale. A plant tour viewed from the comfort of their own office can be a welcome and convenient way to accomplish the same goal. Give them a tour of your physical plant, with careful lighting to accentuate its best qualities.

Video is Personal

Your video will allow for a personal message from your busy company president, along with testimonials from your loyal customers. Other than bringing them with you on a sales call, there is no better way to personalize your business.

Video is Consistent

Video is essentially a super salesman who never has to be fed. In fact, in some cases, video may be your best choice for being there. The video never has a bad day, never forgets, and always asks for the sale.

Your message—in its entirety—can be given the same way every time, exactly the way you want it.

Video is Efficient

One does the work of many. A video can be used as an effective component of a marketing campaign, targeting your prospects for maximum clout.

Video Bestows Prestige

It makes you look and feel more successful. And when you feel successful you will more than likely act that way, increasing your chances of winning the sale. Showing the video on a laptop or DVD creates a professional atmosphere wherever you are, one that immediately differentiates you from your competitors.

Video Offers Leverage

A video online or on an interactive CD can extend your reach beyond your locality or region. And it could conceivably make a sale by itself. By connecting to your website, your customers can complete transactions.

Video is Adaptable

You can use it for communication needs other than marketing. It works equally well in the informational setting. Sales, product, and human resource training are just a few of the areas where this technology is advantageous.

Video Has Broad Reach

Help open international markets without you having to learn the language. Video can be translated quickly and inexpensively into many languages, with very little adaptation.

Video Reaches the Heart

It facilitates decision-making on an emotional level. Even when making business decisions, a story with an effective blend of images and sounds will reach people who respond more to a visual or auditory learning style.

Video Complements Existing Marketing

It works with your print materials and Website so that each is more effective. Your brochures and flyers can serve mostly as attractive informational products, while video works as a persuasive powerhouse, pointing customers toward your salespeople and your offerings.

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The Advantage of Video to Marketing Firms

Leverage Your Communication Advantage

Marketers, no doubt you have begun or are seriously thinking about offering Internet advertising opportunities to your client companies. Perhaps it is an add-on that they receive for being your loyal advertiser in print media. Perhaps it’s something more involved. Whatever the case, you are sitting on a gold mine, but you may be using a pop-bottle rocket to mine for that gold instead of the proper amount of dynamite. Think of us as your friendly neighborhood dynamite company.

Now Is The Moment In History To Launch

There may never be a better time to get on the video bandwagon.

Even Comcast’s new limits on monthly downloads would never make a dent in 99.5% of the public’s thirst for Internet video. The convergence of a number of salient factors such as decreased barriers to entry in production, advances in video codecs, downward cost pressures on Internet access and ever-increasing bandwidth have combined to create the perfect storm of opportunity for advertisers entering the SMB market. Indeed, many programmers have already been tapped in a misguided effort to leverage this moment in history. They will all come up short because they will not be able to offer the value that your advertisers deserve. There are sound reasons for this, but the most important has to do with the structures and processes used in creating an effective video, which after all, is the heart of this value proposition. Simply put, you cannot paint by numbers and expect greatness.

It's All About Diversity

No, I’m not talking about harmony and equality in the workplace. I’m talking about the essence of what makes a business different from another. It is said that nature abhors sameness. Well, sometimes the differences in companies are, at first glance, quite subtle. And, in the mind of a customer, come down to completely subjective elements—a logo, a storefront, ad copy. In the me-too world of business, frequently the most visible distinguishing factor is the marketing. If that piece is given over to a template, whether that template is tool-based or product-based, the last nail goes into the coffin of that business' chances to differentiate itself. But what are all of the programmers offering?

Don’t fall into the trap of thinking short-term, quick-fix computer template solutions when it comes to the sensitive nature of creating video. Instead, think long-term and provide your clients with a clear choice in helping them get to the next step in your sales cycle. Are you ready for this challenge? Perhaps you don’t have to be—at least not totally. There is help. And best of all, it costs you nothing. Ever. Because the client pays for it.

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The Advantage of Working with TotalView Media

Working for ad agencies is always exciting. They have clients who need it done right now if not yesterday. So TotalView Media started putting systems into place to make sure that no one would fall through the cracks or that we would not have to turn down work for lack of personnel, time or equipment.

It seemed natural to call this process Creative Triage—the idea that every case would be handled in the appropriate way with the right amount of attention at the right time. That way we could keep our cost structure intact without losing our “patient.”

It worked.

Our clients don’t worry about deadlines because they know we’ll handle them with ease and a refreshing lack of drama.