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"No form of art goes beyond ordinary consciousness as film does, straight to our emotions, deep into the twilight of the soul." —Ingrid Bergman
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A focused effort leads to job security

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Leveraging the power of testimonials

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Biogen Idec
How to avoid a disaster

 

 

 

Case Studies

Stories, told well, are even more powerful than the macro-economic trends that most people worry about. They can vault you onto a higher, more protected plane than you ever thought possible.

 

Leveraging the Power of Testimonials

Situation:

As the American branch of a multi-national corporation, they were constantly introducing new products to a crowed and competitive marketplace. Their Website was controlled by Japan, but they had free rein to conduct other types of marketing operations. So they contacted us for a new product launch that would happen at the biggest trade show in the industry, the RSNA, attended by 50,000 doctors and radiology administrators in the heart of downtown Chicago.

Solution: What could they do to stand out in this maelstrom of activity on the busy tradeshow floor? Simple. They created an attractively isolated space into which they would bring visitors and show them our video—essentially a testimonial from a very important client in a very busy metropolitan hospital in a great American city on the east coast.
Results: The most successful rollout of a product in their 100-year history. We’re presently shooting a new product introduction for this year’s event. Will lightning strike twice? We don’t think so. We know so.

 

See what we actually do for our clients by checking out our Services.

For more information on our Creative Triage process, contact us today.

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