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"No form of art goes beyond ordinary consciousness as film does, straight to our emotions, deep into the twilight of the soul." —Ingrid Bergman
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A focused effort leads to job security

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How to avoid a disaster

 

 

 

Case Studies

Stories, told well, are even more powerful than the macro-economic trends that most people worry about. They can vault you onto a higher, more protected plane than you ever thought possible.

A Focused Effort Leads to Job Security

Situation:

For a start-up company that sells data backup to the medical imaging community, they were doing everything right. Talking to all the right people, getting written up in the press, hiring employees and finding partners. But they still needed to get their cost of data down as quickly as possible in order to compete with the big guys. And the only way they were going to be able to do that would be to share their story with as many people as possible—in the shortest amount of time possible—in the hopes that more of them would become clients, thus lowering their cost of data acquisition.
Solution: We came aboard and worked closely with their marketing staff to create a story that would quickly send prospective clients through the company while covering an enormous amount of new territory. Along with testimonials and a brief explanation of the hows and whys of data storage and recovery, this story helped to capture their market.
Results:

Three years later they are the number-one provider in the U.S. of data back-up services in their market. Their lead is so great and their resources so vast, that it would be very difficult for a competitor to come in and match their costs. That’s job security.

*Note: Above is a brief segment of that video.

 

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