Situation:

In his entire 38 years as a dentist, he had never seen anything as callous as this. The state announced, with 30 days notice, that they would henceforth be cutting reimbursements for a widely-used dental insurance program. This would make it real tough for his practice to stay profitable since he was known to never turn anyone away who needed care. After 38 years he could retire, but what of the practice he had built from the ground up and which employed dozens of people? He felt the need to do something and fast before the effects of this cut hurt his patients. Frankly, he needed a new way to subsidize these state-sponsored patients. Believe it or not, he found the answer in video.