The i-Video:
A powerful first step on the road to creating a compelling brand

Why You Should Be Using Video and MultiMedia on CD in Your Sales and Marketing Toolkit

The Web, with its interactivity, animation and sound possibilities, is a great tool for getting your message across. A slick, glossy brochure delivered through the mail offers sharp, full-color images and the immediate gratification of thumbing through pages without the frustrations of lengthy download time. But for impact, nothing beats the moving image.

Video on Compact Disc gives you the best of both worlds

You get the interactivity of the web, plus the color and splash of a glossy print piece.

Let’s look at the advantages of distributing your marketing message on video, and then at the benefits of distributing this rich content on CD.

• Technology advantages of distributing rich content on Compact Disc
• Competitive Advantages of telling your story better with the i-Video
• The i-Video package

Technology Advantages

• It Has Tremendous Capacity
  Whether your disc contains videos, pictures, or PDF documents, you can pack it all on one disc and access it quickly, anywhere, without a broadband connection. A CD can hold at least 30 minutes of high-quality video, hundreds of PDFs, pictures, PowerPoint presentations, flash graphics, and Word documents, avoiding compatibility and access issues among different Internet browsers.
  
  
• It’s Really Fast
  On your disc you can easily open several different files simultaneously, or jump back and forth across several files quickly, satisfying your customer’s demand for immediate and random information access. This can be critical in a sales encounter. And…the last thing you want is to test your client’s patience when your Internet connection goes down.
  
  
• It’s Performance is Predictable
  Whatever information you are presenting to your audience, you want to be sure they can view it exactly as intended. You want your information to be presented flawlessly.
  
  What happens if your Web browser tells you that you don’t have the right plug-in, or if you wasted valuable minutes waiting to download a video that sounded (and looked) like it was shot underwater?
  
  How about the platform? Is your customer using a Mac, PC or UNIX operating system?
  
  Have you ever opened a Website where half the images were missing, only to be told you need to upgrade this or that to view it?
  
  What if the file you emailed to someone simply won’t open or you simply cannot open your Web-based presentation at all?
  
  These are all real-life problems that can be overcome with a properly constructed CD. So simply get your customer’s attention and keep it without distraction from pop-up ads or software upgrade warnings.
  
  
• It’s So Easy To Use
  Do you really want to have to send up a little prayer that your connection will stay up when sitting in front of a prospect for the first time?
  
  Likewise, what could be worse than to be told you’ll have broadband at your prospect’s site, only to find that you will have to stream your beautiful corporate video at 56k, rendering it into a hash of indistinguishable movement and sound?
  
  For immediate convenience of access in a pressure situation, invest in a CD, and your prospects will thank you. (So will your CFO.)
  
  
• It Reduces Replication Costs
  Quality printing is expensive, and the more pages you print, the more it costs. CDs, on the other hand, cost the same to replicate no matter how much information they contain, be it 5 or 5,000 pages worth of information. Similar savings can be realized when video content is distributed on CD rather than VHS cassette. An added benefit is that the CD won’t degrade with repeated viewing.
  
  
• It Provides Easy Access
  CDs have the distinct advantage of being searchable by subject. A few clicks of the mouse can help you find a particular part number in that 1,200 page parts catalog, or find all the presentations written by a particular author for your technical conference. Plus, your customers can see the video on CD at any desk with a computer, instead of booking the conference room and waiting for the A/V staff to setup for you.
  
  
• It Provides Speedy Access
  Need to make a copy of that parts catalog for 10 new salespeople? Just copy the file off the disc and email it to them instantaneously instead of spending an hour at the copier.
  
  Do you give away an instructional video with your great product? Your CD or DVD will let the user jump directly to the troubleshooting segment and link to technical support on your website before the other guy is done fast-forwarding through that old video tape.
  
  
• It Reduces Your Storage/Distribution Costs
  Your information-packed CD costs less to mail than your 500-page Medical Imaging Supply Catalog. 500 copies of your i~Video costs less to ship across country than 500 VHS videotapes. You fit a lot more discs in less space in the supply room, too.

Competitive Advantages

• It Helps Keep Margins High
  Why in the world do we make this claim? Simple.
  
  In many businesses new customers are drawn away from competitors. A frequent tactic for gaining new customers is to undercut the competitor’s price. This practice leads to downward pricing pressure and the cycle continues when your competitor steals your new customer with even lower pricing.
  
  Branding is a powerful medicine that fights the cycle turning the sales and service of capital equipment into a commodity.
  
  
• We Eliminate Your Risk
  TotalView gives you an unprecedented performance guarantee. You must be completely satisfied with your custom-made i~Video. But if it doesn’t meet your needs, we’ll work with you until it does, no matter how long it takes.
  
  
• It’s Cost Effective
  Considering the cost/benefit ratio of doing presentations on an ad-hoc basis, a properly prepared i~Video can pay for itself the first time you use it. You’ve heard that a picture is worth a thousand words. The 21^st century version is that a video picture is worth a sale. Please ask yourself:

• How much is your image worth?
• What’s one new customer worth?
• What’s a consistent sales message worth?
• How much is a trained sales force worth?
  
  Nationally recognized sales training consultant, Jeffrey Gitomer, is a bit more blunt, but we love his passion. Here’s what he says:
  
  “I hear companies having budget fights about whether they should have a video sales tool or not. What a joke. A bunch of non-salespeople trying to dictate the future of the company, and omitting a vital tool that will carry them to success. It’s like saying, “Let’s buy that big boat over there — but, ah, let’s not get the engine, it costs too much.” DUH. If a video is not in your budget, gag (or fire) the bean counters, cut your own pay, or go into debt for it. It’s that valuable.”
  
  
• It’s The Future Wave of Marketing
  The i~Video simply tells your story better. It will help take your company to the next level. The medical imaging business uses personal contact, brochures and business cards to attract new customers. It’s time to leverage the power of that personal contact and stop expecting brochures and business cards to perform miracles. The i~Video gives you new opportunities to expand, gain new clients, maintain pricing power, and present a professional and polished image. The i~Video is not just a good idea—it’s the future of your business.
  
  

Included with all i~Video packages

• The Interactive CD
• Detailed execution plans
• Master copy plus 10 copies of the i~Video
• Fast process from script to finished product
• Training and on-going consultation on best practices for using the i~Video

What's Next?