Video: The TotalView Media Way
It's about telling your story. Only better.

Every business has a fascinating story to tell. The problem is that many business owners are too close to their own story to see how compelling it can be to others.

There is an apocryphal tale of the marketer who visited a beer factory back in the 50’s and was escorted around the place to get his bearings. During the course of this tour, the guide mentioned that their water was taken from artesian wells and filtered a hundred times before being used in their beer. The marketer, stunned and impressed, asked why this fact was never stated in their advertising. “Why, everyone does it,” he said. “What would be the point of mentioning such a common item?” and then he went on with his tour.

The marketer convinced management to tout this benefit and the consumer went for it, assuming that this company alone had such a process. But once out the gate, no one else could claim this as a competitive advantage. This beer company had claimed it for themselves and it was absolutely, 100% true.

What processes have you been taking for granted?

Do We Have What it Takes to Succeed… Together?